All human societies are alive with the battle for influence. Every single day each of us is subject to innumerable persuasion attempts from corporations, interest groups, political parties and other organisations. Each trying to persuade us that their product, idea or innovation is what we should buy, believe in or vote for.
In our personal lives the same struggle is played out for the supremacy of viewpoints, ideals and actions. Whether it's friends and family, work colleagues, potential employers or strangers, each of us has to work out how to bring others around to our own point of view. We all play the influence game, to greater or lesser degrees.
Psychologists have been studying how we try to influence each other for many years. I've been covering some highlights of this research, which are collected below.
For the full article go to PsychBlog - Psychology of Persuasion — PsyBlog
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